What comes to your mind when you do keyword research for SEO? well! there are lots of factors involved in keyword research? Time has changed so did the updates of Google. The importance of keyword relevance signals has dropped down over the years as search engines are giving it less preference and taken other factors on the top.
Therefore, it won’t be wrong to say that taking keywords in the title tag or in heading tags are no longer mandatory like they used to be.
You must have seen heading tags like (H1, H2, and H3) that help the pages rank in the top five search engine results page. The strategy of using keywords phrases within the text of a webpage shows no importance now to get the page on top rank.
Though it would be wrong to say to completely abandon the idea of the keyword research process, and start paying attention to content creation. If you are thinking that way then, you are wrong.
Keyword research for SEO is still the vital part but the practice has slightly changed. Creating different meanings of a phrase is vitally important as the popularity of the meanings.
Creation of fresh content and use of words are still an important part of the SEO. This post will give you a better understanding of how to research keywords in the right way that matches the need of the way search engine optimization is working nowadays.
The aim is to let you know the importance of how keyword research plays a good role to speed up your SEO and numerous misconceptions in the keyword strategies.
Have you ever thought what unique process does the top ranked sites in the search engine follow? The top ten rankers rank in the search engine because their web pages are able to satisfy the user intent specifically for that keyword phrase.
You must know what the user is looking for. Understanding the user intent of a phrase is important, this is how you will be able to make your content strategy and bring creation accordingly.
The ambiguous user intent gives rise to multiple meanings. So make sure to have a list of all different user intents. When you search something on Google, you come across the different user intents.
The most searched keywords or the most popular variation is seen on the top rank. Or you can say that the most popular keyword is likely to be seen in the highest-ranked. That is why user intent is important so that you have an idea of what keyword to select that ranks higher in the search engine.
The important insight you must know:
As is seen in most of the queries, the top-ranked sites rank at the top not because they have more links attached to their pages. They come to the top-ranked pages because they contain all of the related keywords that customers look for.
Most of the top raked sites in the first page of search engine satisfy the need of most of the popular user intent for the relevant keyword phrase.
When you search something on a Google, if you are getting to see three user intents for a search query, these will be the most popular user intent that will be shown at the top, not the site containing most keywords anchor text. This takes the keyword popularity to the new level and gives it a complete new meaning!
In case of a split in user intent, the results will be little different, there are users who are researching for health purposes and users who are researching with intent to make a purchase, google will always rank those pages that convey information rather than those that are for transactional purposes. It doesn’t matter how many links are linked to your page if the user intent is unpopular of that page then it is really difficult to appear in the top five in the search engine.
When it comes to ranking for keyword phrases, it is no longer associated with the term ‘ranking the webpages with maximum links and the most efficient content. The whole idea is about ranking the webpages that satisfy the most popular user intent.
You should have an in-depth understanding of users’ intent. The good idea of user intent helps you and the need of the users. That is why an understanding of user intents of keyword phrases is the most important thing. If you go little up, you will see that keywords from the beginning have played a vital role in ranking and continue to play the same but in a different manner in which they are mostly used.
Planning for SEO strategy is essential and keyword research is one of the optimal ways of this strategy. Though it can be done using AdWords keyword planner but Google trends is also one of the best ways to do the same.
Google trends give a platform of lots of keywords that gives you a great learning experience and provide you with data not for today but for a longer period of time. Google trend is an effective tool to know what searchers intent is and how organic keywords are being placed.
Google trends will reflect the results of how search terms are trending up and down, and will show the cyclical pattern trending and regional patterns. With the help of cyclical and regional patterns, you will have an idea to roll out certain kinds of keywords and will be able to focus on your link building for certain kind of phrases. Those phrases will gain more popularity in those regions. Consider this an important sight!
Keyword Research for SEO: 3 Important steps you can follow
Most of you must be looking to find a solution of how webpage use a keyword phrase that improves ranking visibility and is easily found in better rankings.
You can follow and keep the below-given steps in mind:
Step 1: Keyword Strategies are about topical map
A proper keyword strategy works when creating a topical map of your domain so that you are able to grow your site to become authoritative, trustworthy, and expert.
Step 2: Identify the search and user intent ant then satisfy the intent
The objective of algorithms is to satisfy user queries and answer their questions. Now, they don’t match the search queries to keywords on a web page like old times.
Due to this reason, you don’t need phrase your pages as questions and answers. Instead keep knowledge of user intent or search intent latent in the keywords so that you are able to construct your content and satisfy the user intent in the keyword phrase.
Now, search engines are no longer following the old method, it has started minimizing the importance of keyword relevance signals for ranking.
You must know that keywords are not necessarily important to be present in the heading tags or title tags (H1, H2, H3) to get a top rank in the search engine results. Also, using exact keyword phrases done within the text is no longer required.
Now, you must be thinking that you should abandon keyword research process and pay more attention to content creation. No, you don’t need to. Keyword research still plays an underlying part but in a different way, not like as used to be practised in the past.
For example, the different meanings of a phrase and the popularity of meaning is still considered to be a vital point.
You continue to use the skillful use of words because it is still an important part, this post will show you how keywords can be researched in an appropriate way that can help search engine optimizations work easily.
This post will help you understand
- How keyword research still plays an important role.
- What numerous misconceptions is all about.
- Scientific understanding of keywords usage by search engines will help you rank higher in the search engine for high traffic or high conversion keywords.
The above-mentioned guidelines are equally important for mobile content as well.
Step 3: Make strategy to integrate user experience for keywords
The main reason for web pages to rank is because of the websites linked to those pages. People never link to a web page taking into consideration the keyword relevance. Only SEO becomes a part of a bar, a speakeasy, and a dive.
People link to a site only for good user experience. Take a look at your keyword list through user intent or search intent. Then, make a strategy as to how resulting content should be used to create an optimal user experience. Find the keywords now and improve your users’ experience along with online marketing strategy!